THE ROAD TO SUCCESS IS NEVER A STRAIGHT LINE

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I am excited to be a part of
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the 12 Books Group this next month as their featured author during the month of May. Please come join us as we dig deeper into The Zigzag Principle. You won’t want to miss the exclusive giveaways, bonus materials, and excellent... read more...
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The Zig Zag Principle is a disciplined approach to business
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and life. It is not an “easy” approach; in fact, it requires incredible effort to traverse the mountain before you as you make your way to your destination. But being willing to... read more...
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In the end, we will avoid the “all or nothing trap” if
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we adhere to the principles we’ve established for ourselves as we zigzag toward our beacons in the fog. I once listened to Jeff Sandefer, a university professor and Harvard MBA who BusinessWeek... read more...
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I grew up in a rural community. My father was completely blind. I am the oldest of four sons, and as long as I can remember I have had entrepreneurial desires. Despite some lofty ambitions, I was never any kind of a standout kid. I was one of those boys who... read more...
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When you are planning out rewards, you need to very specifically tie each reward to the zig or the zag you are heading toward. I always establish timeframes, often in the form of quarterly goals. When we make our quarterly goals, we sit down as a team and decide what we... read more...
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Eating Own Cooking:
Last year my wife and I went on a little getaway to Las Vegas. We had booked our hotel online, and we got a great rate on your normal room at one of the nicest hotels in Vegas. When we checked in, the woman at the front desk took a liking to... read more...
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Reward Yourself
Some people are good about rewarding team members and employees, but they’re not so good at rewarding themselves. I’ve fallen into that trap myself more than once; but I think I’ve finally learned that if I have an emotional meltdown,... read more...
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Don’t Give Out Rewards Until They are Actually Earned
Being a fundamentally nice guy, I have made the mistake multiple times of giving a reward when the performance didn’t warrant it. Every time that I have done this, I have ended up regretting it. Even though... read more...
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The Whip
I’ve had partners who used the whip. There certainly are times when you have to discipline. However, my contention is that the whip needs to be used very sparingly—and never as an immediate reaction. If you whip someone (verbally, of course), you... read more...
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Keep Your System Simple
It’s important to not overcomplicate your system of goals and rewards. In one of my early ventures, I created a chart that had eighteen different targets to hit and a simple “REWARD” written across the top. My employees... read more...
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