The Zig Zag Principle is a field guide to entrepreneurship, plain and simple. It brings you out into the world of business and shows what you should look for as you climb. This book will give you the steps, in clear and jargon-free language, for entrepreneurial success. Here’s a detailed outline of what Rich discusses in the book.
Introduction — Living Contrary to the Laws of Nature. This may not seem like a natural process to you. But once you get the hang of it, you’ll see.
Deliberate Detours — The Magical Zig Zag Zig. That is to say, you’ll discover why this works like a charm once you’re in the process. Also why a detour is a straighter approach to success than a direct route.
The Beacon In The Fog — Where To Start — Big, Hairy Audacious Goals & Catalyzing Statements. Ah yes, how do you put your big idea into words? We’re not talking mission statements here. (Those useless corporate goals that say more to the board of directors than to the customers of a company.) We’re talking how to phrase what you’re doing and how to examine what your motivations are.
Zig #1 — Drive to Profitability. Here is where you learn the very first zig: it is important that you concentrate on making money. Your business isn’t any good if your profits are too far down the pike.
Zag #2 — Add Resources. This is all about making sure you’ve got the talent on hand, the equipment and the supplies. You never want to be caught short, because that would mean you can get stalled on your way to success.
Zag #3 — Scale. Scale as in scalability, or how large do you want to grow? How can you replicate what you’re doing, build a team to implement, and how big is too big for your own personal ambition (or that of your company’s effectiveness)?
Stay Out of the Weeds — Sometimes Called Diverting — How to avoid some of the pitfalls that entrepreneurs fall into, be able to recognize them before you get too close.
Finding Hidden Treasures — Feeding with Rewards. You’re bound to recognize other ideas as you implement yours, and your team is likely to be built of creative folks who will be capturing ideas as if they were fireflies on a summer night. Here’s what you do to keep everyone happy, creative — and moving forward.
A Time to Zig, a Time to Zag — Just Really Fun Zig Zag Short Stories. Who doesn’t like to hear some of the background stories about success (or failure).
Firm Foundations — Resources To Help you Zig and Zag. A bit about what’s helped me and what can help you, including products and services.
Avoiding the All or Nothing Trap — See you at the Big, Hairy Audacious Goal. As always, a continuing assessment of your progress is important. As any entrepreneur knows, it’s not necessarily the goal, but the process that’s important because this isn’t a once-in-a-lifetime thing—it’s your life.