The Zig Zag Principle confronts most business books head-on. Where most books give you a straight, rigid path to follow; this one permits you to squirrel chase. It’s like no business book you’ve ever read–and the principle works.
Zigzagging is a unique way to set goals, rewards, and boundaries. One of the most unique skills Rich teaches in the book is how to fail. “Failing efficiently is vital. If you’re going to fail, why drag it out? Recognize it, admit it, lick your wounds, and move onto your next venture.”
Rich has started 33 business. Eleven were miserable failures, but eleven others grew into multimillion-dollar successes. This experience and his passion for business provides Rich with the material for The Zig Zag Principle.