Stop. Forget everything you’ve heard about achieving your goals.
Whether you’re trying to start a small business, grow your existing business, or make changes in your life—you should never beeline to your goal. The road to success is never a straight line.
We’ve been taught that we can find success when we fly as straight as an arrow, right? They say simply follow a straight path, as the eagle soars, and then…BOOM, success! We’ve all heard this, but that rarely happens.
After starting more than a handful of businesses (32 to be exact. Read more about his track record and his key success factor.) Rich Christiansen knows a bit about the road to success.
When you start a small business, or engage in any new venture, success comes as a series of zig zags—never a straight line. Following this winding road to success is what we call The Zig Zag Principle.
Many business books, motivational speakers, and business professors instruct anyone ready to start a small business or other venture to simply define a goal and then boldly head straight for it. Rich says, “I submit that’s exactly how you fail! Sorry, business gurus.” After experiencing both failure and success repeatedly, Rich discovered a key success factor to help you confidently move ahead.
There are a few ways to find out more. Check out the Zig Zag blog, and sign up for the Get Smart Newsletter. Or order The Zig Zag Principle to learn more about the key success factor. People everywhere are excited about zig zagging. Find us in the news and watch recent interviews.
The Zig Zag Principle is not the straight road to success — it’s the surest way to success.