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THE ROAD TO SUCCESS IS NEVER A STRAIGHT LINE
Zig Zag PrincipleZig Zag Principle
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  • “The Zigzag Principle is founded upon rock-solid principles so simple that you will read this book wondering how you could have missed seeing truths that are so obvious.”
    Stephen R. Covey, author, The 7 Habits of Highly Effective People and The Leader in Me
  • “Our economy will be saved and grow again through the industry of focused entrepreneurs who will hire thousands of employees to meet the needs of customers. This thoughtful and inspired book will guide creative and energized business men and women to accomplish their loftiest dreams and restore America's prosperity once again.”
    Alan E. Hall, Entrepreneur, Angel Investor, Venture Capitalist, co-founder of Mercato Partners
  • “The Zigzag Principle is the new way of doing business. It will increase your chances of success by 90% and eliminate so much of the stress that business owners face.”
    Garrett Gunderson, New York Times bestselling author of Killing Sacred Cows
  • “The Zigzag Principle has revolutionized the way I run my business. It works, it measures, it performs. Every business should know and implement this principle!”
    Curtis Blair, Co-Founder and General Manager, Froghair
  • “Rich Christiansen is one of the most insightful, practical and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong.”
    Roy H. Williams, Author of the New York Times and Wall Street Journal bestselling Wizard of Ads trilogy
  • “I don't believe entrepreneurship is something you can truly learn from a book. Everyone has to make their own mistakes. Nevertheless, if you've already made some mistakes then you'll find The Zigzag Principle to be a no-b.s. guide to starting, nurturing, and succeeding at entrepreneurship.”
    Jeffrey Eisenberg, Author of NY Times and Wall Street Journal marketing bestsellers "Call to Action" & "Waiting For Your Cat To Bark?"
  • “Entrepreneurs, you need NOT fear failure anymore! With The Zigzag Principle in hand, you will have all the tools you need to increase your probability of success the instant you apply the concepts in this book.”
    Rick Sapio, Founder and CEO of Mutual Capital Alliance, Inc. in Dallas, Texas

Stop. Forget everything you’ve heard about achieving your goals.

Whether you’re trying to start a small business, grow your existing business, or make changes in your life—you should never beeline to your goal. The road to success is never a straight line.

We’ve been taught that we can find success when we fly as straight as an arrow, right? They say simply follow a straight path, as the eagle soars, and then…BOOM, success! We’ve all heard this, but that rarely happens.

After starting more than a handful of businesses (32 to be exact. Read more about his track record and his key success factor.) Rich Christiansen knows a bit about the road to success.

When you start a small business, or engage in any new venture, success comes as a series of zig zags—never a straight line. Following this winding road to success is what we call The Zig Zag Principle.

Many business books, motivational speakers, and business professors instruct anyone ready to start a small business or other venture to simply define a goal and then boldly head straight for it. Rich says, “I submit that’s exactly how you fail! Sorry, business gurus.” After experiencing both failure and success repeatedly, Rich discovered a key success factor to help you confidently move ahead.

There are a few ways to find out more. Check out the Zig Zag blog, and sign up for the Get Smart Newsletter. Or order The Zig Zag Principle to learn more about the key success factor. People everywhere are excited about zig zagging. Find us in the news and watch recent interviews.

The Zig Zag Principle is not the straight road to success — it’s the surest way to success.